What you’ll learn inside:
This isn’t surface-level fluff.
It’s a deep dive into what’s working now and why.
How to build the right offer for your margin before you touch a single ad. Includes the Break-Even ROAS table and the If/Then Offer Decision Tree so you know your floor before you set your discount.
How to identify exactly which campaign strategy applies to your brand and what the single most important difference is between your tier and the one above it.
Paste the entire playbook into ChatGPT or Claude, add your brand details, and the AI builds your personalised EOFY campaign plan.
The rolling weekly email structure that keeps your list engaged across a full four-week sale without burning it out.
How to build 50 creative briefs from a single insight using AI, the five creative types Meta's data shows perform best during EOFY.
The tiered campaign calendar that tells you exactly what to do each week from prep through to 30 June, with every action item listed in order and a checkbox for each one.
