Meet the people behind the brands we help build

We’re a team of builders, strategists, and operators united by one mission: helping founders turn good ideas into great companies, through precision, systems, and relentless execution.

A team that builds
like owners

We treat every brand with the same discipline and accountability we hold for our own. Real operators, real care, and a shared commitment to excellence in every detail.

Employees are
helping our clients every day

Leadership

Sasha Karabut

Founder and CEO

I’m obsessed with helping founders reach their potential with market leading systems, processes, and talent.

Fun Fact:

My longest passion since age 5 has been anthropology.

Leadership

Nejra Karabut

Head of Brand and Ecommerce

I run our ecommerce brand as a live experiment we obsess over so clients learn what truly scales.

Fun Fact:

I sold my first ecommerce brand in 6 months to Australia’s biggest pet marketplace.

Leadership

Adnan Hassan

Account Executive Manager

I help people build profitable eCommerce brands and love seeing them gain confidence and freedom.

Fun Fact:

I’ve lived in six countries, love fast cars, and always end up at the beach.

Leadership

Stephen Culbert

Operations Director

I lead operations to bring clarity, structure, and accountability so teams execute consistently and deliver results

Fun Fact:

Born in Dublin, moved to Australia at two, youngest of eight, obsessed with clean cars and manicured lawns.

Leadership

Tony Ho

Commercial Director

I’m a tech geek who happens to speak fluent accounting. I love using technology to turn tedious manual tasks into automated workflows

Fun Fact:

I’m actually a black belt in Taekwondo

Leadership

April Evans

Product Manager

I design the systems and coaching that help entrepreneurs learn, launch, and scale with clarity.

Fun Fact:

All my best ideas hit me in the shower, I even made a playlist for it.

Leadership

Tanita Kok

Marketing Coordinator

I turn ideas into high-performing content and love seeing strategy and creativity make an impact.

Fun Fact:

I love matcha so much my blood might as well be green.

Leadership

Jillian Conrad

Executive Assistant

I connect strategy and execution, organising, solving problems, and driving momentum every day.

Fun Fact:

I’m in the home stretch of my PhD, fueled by coffee and curiosity.

Leadership

John Di Genua

Portfolio Lead

I help brand owners create content that connects and love turning ideas into profitable brands.

Fun Fact:

I’m wired for growth, F1, fitness, business, mastering the details.

Coaching & Strategy

Hamen Bamba

Head Coach

I’ve managed $30M in ad spend and love turning performance data into profitable growth.

Fun Fact:

I read ad metrics for fun, like others do crosswords.

Coaching & Strategy

Ashlee Kelso

Lead Account Manager Phase 1

I help Mastermind clients find their perfect niche and love talking ideas, products, and potential.

Fun Fact:

I make everyone smell my dog’s feet, they smell like Coco Pops.

Coaching & Strategy

Steve Miguel

Account Manager Phase 3

I help clients make money and quit the job they don’t enjoy.

Fun Fact:

I was an international DJ in the Philippines and Australia for 15 years.

Coaching & Strategy

Sienna Arnold

Account Manager Phase 1

I help founders find winning products and live for that moment when everything finally clicks.

Fun Fact:

I fear flying and the ocean so I keep my fun on stable ground.

Coaching & Strategy

Warda Salem

Website Developer and Email Strategy Coach

I’m a software engineer who loves clever tricks that make websites convert better.

Fun Fact:

I speak 5 languages and visited 25 countries chasing food and accents.

Coaching & Strategy

Crystal Lapointe

Account Manager Phase 1

I work with clients to turn ideas into action and love seeing people push past fear and launch.

Fun Fact:

I’m an adrenaline junkie, skydiving, sharks, heli-boarding, all of it.

Coaching & Strategy

Erno Sebestyen

Account Manager Phase 1

I help people start and scale their ecommerce business seeing the impact on peoples lives and my growth aswell!

Fun Fact:

I was a professional Padel player

Coaching & Strategy

Andy McDonald

Account Manager Phase 2

I blend creativity with strategy to turn ideas into content that connects and converts.

Fun Fact:

I train for Hyrox and nurture my sourdough starter like a pet.

Coaching & Strategy

Georgia Shelby

Account Manager Phase 2

I partner with founders to bring their strategy, content, and brand direction to life in a way that feels commercially strong.

Fun Fact:

I currently hold a Vogue Australia Scholarship while completing my Masters in Design.

Coaching & Strategy

Eliah Braun

Account Manager Phase 2

I help clients create offers and convert. I'm obsessed with human psychology and what makes people buy.

Fun Fact:

I'm a new Dad to a 9 month old boy.

Coaching & Strategy

Ayaz Dar

Account Manager Phase 3

I build and grow eCommerce brands through advertising and love finding what makes customers tick.

Fun Fact:

I once represented Australia in an international soccer tournament.

Coaching & Strategy

Sarah Anderson

Account Manager Phase 3

I help clients prepare for launch and scale their business to their first 10k and beyond.

Fun Fact:

I’m a huge Spiderman fan.

Coaching & Strategy

Emily Ward

Content and Marketing

I help brands show up online with emotion, authenticity, and storytelling that feels human.

Fun Fact:

I have degrees in Geology and Sociology, happy to talk rocks anytime.

Coaching & Strategy

Marc Malak

Account Manager Phase 3

Marketing revealed my purpose: helping others. eCom Capital lets me do this.

Fun Fact:

Fun fact: born in Egypt, lived there until I was 7.

Coaching & Strategy

Joseph Lee

Account Manager Phase 3

Senior Media Buyer for Level 3 I help make ad creatives and help run paid ads. Love data optimizing businesses.

Fun Fact:

Outside civilian life im also an Army Officer for US Army Reserves

Coaching & Strategy

Adrian Bluhmky

Account Manager Phase 3

Fun Fact:

Product

Alex Angeles

Head of Design

I bring ideas to life and love turning a concept into something real that makes an impact.

Fun Fact:

I studied Information Systems and Computer Science but prefer designing.

Product

Mantas Klymantas

Software Engineer

I’m building the eCom Capital web app and love listening to problems and solving them with code.

Fun Fact:

I can type 150 words per minute.

Product

Gavin Li

Tech and Automations Engineer

I build automation systems and love solving puzzles by arranging complex pieces into something simple.

Fun Fact:

I’ve been snowboarding 15 years despite living where it doesn’t snow.

Inside the work
that builds brands

This isn’t behind-the-scenes, it’s the process. Strategy sessions, launches, founder breakthroughs, real momentum. What happens here turns ideas into outcomes, every single day.

Behind the Scenes

Sunshine

Coast Private Event

Client Sessions

Client VIP

networking dinner

Team in Action

Mastermind

strategy immersion

The values that unite the people that build your brand

Default to drive

We move fast, think clearly, and own every outcome. Speed with discipline is our baseline

Be the source

We don’t copy, we create. Every brand starts from first principles and ends with something new.

Build in public,
deliver in silence

We share truth early and execute quietly.
No noise, just results that speak for themselves.

Hold the line

We choose what compounds, not what comforts. Discipline and integrity always beat shortcuts.

Give a f*ck

We care obsessively about the work, the details, and the extra 10% that defines excellence.

Our 10-Year BHAG: A founder reaching $10K every hour

Today, one of our founders reaches $10K every 6.6 days. In ten years, that milestone will happen every hour. Because every hour, someone should be building a brand that changes their life and we intend to make that possible.

Every month

$10K

Every 6 days

We are here

$10K

Every day

$10K

Every hour

$10K

Our journey

What began as a small group of founders proving what’s possible in eCommerce has grown into a global network driving $100M+ in client revenue, all built on the same foundation of discipline, systems, and compounding results.

2020 — The Beginning

Built eCom Capital from home. A clear plan. Relentless execution.

Standards mattered early. Professional before it looked professional.

Team members everywhere. Spare rooms and kitchen tables.

Adnan was our first full-time hire. He’s still with us today.

first hires

2021 — Finding Our Feet

Moved into our Broadbeach office. Felt official… for about a week.

first office

Covid hit. Office gone. Learned WFH really meant “adapt or die.”

Post-lockdown, it was great to see our clients and build in person.

2022 — First Wins

Hosted our first client event, 10 people came. We were pumped.

first event

Left that room knowing we were onto something. Small but powerful.

2023 — Foundations

Team grew steadily. More hands, more momentum each month.

2023 wasn’t loud, but it mattered. We finally built real stability.

2024 — Breakthrough

Held our first retreat. Big ideas, big laughs, questionable singing.

first retreat

Clients hit 10k every 6.6 days. The community felt unstoppable.

Spent Black Friday in our warehouse packing orders with the team.

2025 — Expansion Era

We hosted 200 clients, the same venue as our first, just a bigger room.

Team expanded fast. New roles, new energy, same focus on results.

Our vetted suppliers taught clients how to find products and speak to suppliers.

Day ones like Adnan still with us. Loyalty like this hits different.

Year

Work with us

We hire people who think like founders, driven, curious, and committed to excellence. If you’re ready to grow fast, learn deeply, lead from the front, and make a real impact through your work, this is where you belong.

apply now