What Happens When You Join

From your first product to your first $10k month, and well beyond, you have a dedicated expert beside you the whole way.
View our process
Proven system
Daily guidance
Real experts

How it works

Starting from zero is hard. Most people get stuck long before they make their first sale. That is why every member gets an expert in their corner from day one, not a course, not a community, a real person who knows your business.

1. Validate

Most people pick a product and hope it works. We guide you through the research, the data, and the supplier checks so you move forward knowing your product has real demand.

2. Build

You choose the direction and our team designs your logo and builds your full Shopify store. By the time you launch, you look like a brand people trust and want to buy from.

3. Launch

The first sale is the hardest. You follow a launch plan that has worked across thousands of brands, with your strategist beside you every step, until those first sales start coming in.

4. Optimise

Early sales can feel like luck. We help you understand exactly what is driving them, double down on what works, and build the consistency that turns a good month into your new normal.

5. Scale

Most of our clients do not stop at $10K. Once the foundation is right, we help you expand into new products and markets and push toward $100K a month and beyond.

What Is Inside Your Membership

When you join eCom Capital you get access to everything you need to launch and grow. Expert coaches, proven systems, and a community of founders building alongside you.
2,200+ founders have
launched with us

You’ll experience:

1
Daily live coaching across product, ads, and brand strategy.
2
Direct supplier introductions from our vetted global network.
3
Complete brand design, website build, and creative support.
4
Regular performance reviews with your dedicated growth strategist.
5
Quarterly in-person events where founders connect and learn.

Choose the path that fits your journey

We meet you where you are. Each membership adds more hands-on support.

Nurture
Nurture
You build it. We equip you.
$10,800
Best For
Self-starters who want structure and community. Your first $10K month. With guidance.

Foundation
  • Ecommerce Training Modules
  • Resources & Templates
  • Community Access
  • Priority Invitations to In-Person Events
  • Exclusive Supplier & Vendor Discounts
  • Q&A Calendar Replay Library Access
  • Daily Group Coaching Calls
Learn More
Mastermind Black
Mastermind Black
Build your legacy.
$58,000
Best For
Brands already making sales who want to scale. Scale beyond $100K/month.

Scale Systems
Everything in Mastermind, included
  • Everything in Mastermind, included
  • 1:1 Access to Your Portfolio Lead
  • Direct Line to Senior Team
  • Weekly Ad Account Reviews and Performance Audits
  • Hiring and Team-Building Support
  • Monthly Calls with Founders Doing $100K+ months
  • Systems to Scale and Lead a Team
  • AI Tools to Help You Work Smarter
  • Invite-Only Dinners with Top Founders
  • Inner-Circle Retreats with Top Founders
  • Long-Term Brand and Wealth Strategy
  • Growth Multiplier Training Series
  • 7 Figure Brand Blueprints
  • 8 Figure Brand Templates and Blueprints
  • Support to Build a Second Brand
  • Personal Wealth and Asset Management Support
Learn More
Brands launched

2,200+

Trustpilot rating: 4.8 stars

437 verified reviews

In client revenue

$100M+

Founder hits $10K/month

Every 6.6 days

Guided by the experts behind your growth

Founder & CEO
Sasha Karabut
Sasha is the founder of eCom Capital, building multiple eCommerce brands and helping over 2,200 founders start and scale successful online businesses
Head Coach
Hamen Bamba
Hamen is a growth expert with $113M+ in career ad revenue, using data-backed strategy and precise optimisation to scale profitable eCommerce brands
Head of Brand
Nejra Karabut
Nejra is Head of Brand at eCom Capital and runs our internal brand Bisous. She scaled her first eCommerce brand to 7 figures and exited to a public company
Lead Account Manager
Ashlee Kelso
Ash is a product expert who has helped validate hundreds of winning products for clients, many of which have grown into high-performing, successful brands
Portfolio Lead
John Di Genua
John is our Portfolio Lead, heading the account management division and setting the standard for client performance across our portfolio.
Account Executive Manager
Adnan Hassan
dnan has helped hundreds of founders get out of their own way and take the leap into building their first eCommerce brand
Account Executive Manager
Emmett Davidson
Emmett helped people build real eCommerce businesses by cutting through the noise and getting clear on what to do next.
Marketing Coordinator
Tanita Kok
Tanita turn ideas into high-performing content and love seeing strategy and creativity make an impact.

In partnership with

Are you ready to start?

Book a free 45-minute strategy call and get a personalised roadmap to validate, launch, and scale your brand with structure and confidence.
apply now