We enable founders to build epic brands

From your first product idea to a profitable brand, we work beside you every step. Structured systems. Expert guidance. Progress you feel from week one.

View our process

Proven system

Daily guidance

Real experts

How it works

Starting from zero can be the most difficult (it can feel almost impossible) that's why having the right team in your corner is critical.

1. Validate

Find the right product before you build. Learn how to test demand, analyse competitors, and vet & confirm suppliers so your first move into the market is the right one.

2. Build

Turn that product into a brand that the market wants. Together, we shape your identity, website ethos, content engine, and branding systems that make your brand “Go to Market Ready.”

3. Launch

Go to market with strategy and sequence for your product, avatar, and price point. Plan and execute your first campaigns, track what matters, and convert your first 100 customers predictably.

4. Optimise

Install advanced systems and frameworks that help stabilise predictability, improve margins, and scale beyond your first $10K months without blockers or surprises.

5. Scale

Add fuel to the fire with structured growth across product lines, platforms, and regions. Once the right structure is built, scale becomes natural and chaos-free.

Inside the ecosystem that builds brands

When you join eCom Capital, you gain access to an ecosystem built for brand success, expert coaches, proven systems, and a community

2,200+ founders have

launched with us

You’ll experience:

Daily live coaching
across product, ads,
and brand strategy

Optional supplier
introductions from
our vetted network

Brand identity,
website development,
and creative strategy
support

Real-time
performance
feedback and guided
growth reviews

Quarterly in-person
events where
founders connect and
learn from leading
operators

Choose the path that fits your journey

Brands launched

2,200+

Average time to launch

84 days

In client revenue

$100M+

Founder hits $10K/month

Every 6.6 days

Guided by the experts behind your growth

Founder & CEO

Sasha Karabut

Sasha is the founder of eCom Capital, building multiple eCommerce brands and helping over 2,200 founders start and scale successful online businesses

Head Coach

Hamen Bamba

Hamen is a growth expert who has driven $113M+ in client revenue, using data-backed ad strategy and precise optimisation to scale profitable eCommerce brands

Head of Brand

Nejra Karabut

Nejra is Head of Brand at eCom Capital and runs our internal brand Bisous. She scaled her first eCommerce brand to 7 figures and exited to a public company

Lead Account Manager

Ashlee Kelso

Ash is a product expert who has helped validate 600+ winning products for clients, many of which have grown into high-performing, successful brands

Portfolio Lead

John Di Genua

John is our Portfolio Lead, heading the account management division that has generated millions for clients and setting the standard for performance across our portfolio.